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Privacy Policy

This Privacy Policy explains how Ashford & Blake (“we”, “us”, “our”) collects, uses, stores and protects your personal data when you visit our website or purchase from us.

We are committed to safeguarding your privacy and ensuring that your personal information is handled securely and transparently.

 

  1. Information We Collect

We may collect and process the following types of personal data:

Information You Provide to Us

  • Full name
  • Billing and delivery address
  • Email address
  • Telephone number
  • Payment details (processed securely via third-party providers)
  • Order history
  • Account login details (if applicable)
  • Correspondence and customer service enquiries

Automatically Collected Information

  • IP address
  • Browser type and version
  • Device information
  • Website usage data
  • Cookies and tracking data

 

  1. How We Use Your Information

We use your personal data to:

  • Process and fulfil orders
  • Deliver products and manage returns
  • Provide customer service support
  • Send order confirmations and updates
  • Prevent fraud and enhance transaction security
  • Improve website performance and user experience
  • Comply with legal and regulatory obligations

Where you have opted in, we may also send marketing communications regarding products, offers or updates. You can unsubscribe at any time.

 

  1. Legal Basis for Processing

We process personal data under the following lawful bases:

  • Contractual necessity – to fulfil your order
  • Legal obligation – to comply with applicable laws
  • Legitimate interests – to improve services and prevent fraud
  • Consent – for marketing communications
  1. Payment Security

All payment transactions are processed through secure, encrypted payment gateways. We do not store full card details on our servers.

Fraud prevention checks may be conducted to protect both our customers and our business.

 

  1. Data Sharing

We only share personal data where necessary, including with:

  • Payment providers
  • Courier and delivery services
  • Finance providers (where selected)
  • IT and website service providers
  • Legal and regulatory authorities (if required)

All third parties are required to process your data securely and in accordance with data protection laws.

We do not sell your personal data to third parties.

 

  1. Data Retention

We retain personal data only for as long as necessary to:

  • Fulfil the purposes for which it was collected
  • Comply with legal and tax obligations
  • Resolve disputes and enforce agreements

When data is no longer required, it is securely deleted or anonymised.

 

  1. Your Rights

Under UK data protection law, you have the right to:

  • Access the personal data we hold about you
  • Request correction of inaccurate information
  • Request deletion of your data (where applicable)
  • Restrict or object to certain processing
  • Withdraw consent for marketing communications
  • Request transfer of your data (data portability)

To exercise any of these rights, please contact us via the Contact Us page.

 

  1. Cookies

Our website uses cookies to enhance user experience and analyse website performance.

Cookies may be used to:

  • Remember preferences
  • Improve site functionality
  • Track website traffic
  • Support marketing activity

You can manage or disable cookies through your browser settings. Please note that disabling cookies may affect website functionality.




  1. Data Security

We implement appropriate technical and organisational measures to protect personal data against:

  • Unauthorised access
  • Loss or destruction
  • Misuse or alteration

Access to personal data is restricted to authorised personnel only.

 

  1. Third-Party Links

Our website may contain links to third-party websites. We are not responsible for the privacy practices or content of those websites.

We recommend reviewing their privacy policies before providing any personal information.

 

  1. International Transfers

If personal data is transferred outside the UK, we ensure appropriate safeguards are in place to protect your information in accordance with data protection legislation.

 

  1. Changes to This Policy

We reserve the right to update this Privacy Policy at any time. Any changes will be posted on this page and will take effect immediately upon publication.

 

  1. Contact Information

If you have questions regarding this Privacy Policy or how your data is handled, please contact our Customer Care team via the Contact Us page.

 

Ashford & Blake is committed to maintaining the highest standards of privacy, security and transparency.



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